Which type is the best for credence service: seperated service, unseperated service, or combination?
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Marketing Management Forum :: Online Forum IV (2010/4/12) - Topic: Concept: Customer Reactions to Service Separation
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Which type is the best for credence service: seperated service, unseperated service, or combination?
Which type is the best for credence service: seperated service, unseperated service, or a combination of both? which is best for experience services? give examples to support your answer.
Lu_Song- 注冊日期 : 2010-02-25
Re: Which type is the best for credence service: seperated service, unseperated service, or combination?
i think for an experience or credence good, the service provider can never be separated from the service. Perceived risk is greatest for credence goods and least for search goods.
chiaying_lin- 注冊日期 : 2010-03-08
Re: Which type is the best for credence service: seperated service, unseperated service, or combination?
For the features of credence services, I prefer unseparated type. Consider the highly uncertainty and risk of the essence credence services, it really make me feel unrelieved by separated form.
For example, for the financial consulting service, it costs much and I can not make sure whether the services work or not.
For example, for the financial consulting service, it costs much and I can not make sure whether the services work or not.
Frank_Ho- 注冊日期 : 2010-03-07
Re: Which type is the best for credence service: seperated service, unseperated service, or combination?
I think it would be the seperated one. Because consumers can't judge the credence service from experience, a seperated one would have a lower percieved risk than a unseperated one.
ChienWei_Lee- 注冊日期 : 2010-02-25
年齡 : 35
來自 : Taiwan
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Marketing Management Forum :: Online Forum IV (2010/4/12) - Topic: Concept: Customer Reactions to Service Separation
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